WE ARE A TRUSTED SOURCE OF CONSUMER CONTENT AROUND SAFE APPAREL.
We educate the public about toxic chemicals in apparel to drive more informed purchases and responsible practices. Through transparency and education, our goal is to help eliminate the most harmful chemicals from the fashion and apparel industry by 2030.
download our brand scorecard and report on PFAS use in the apparel industry
Learn why it’s important for apparel brands and retailers to eliminate harmful PFAS use and follow which brands are leading the way and which are lagging behind in PFAS reduction.
OUR VIDEOS & STORIES
CONSUMER IMPACT
COMMUNITY IMPACT
WORKER IMPACT
ENVIRONMENTAL IMPACT
WHAT WE DO
We’re on a mission to educate consumers and create a clean and safe apparel supply chain.
Are you in?
EDUCATION
We educate the public about apparel safety and responsible consumption. Click here to check out our educational resources.
ACTION
We encourage consumer action through our pledge, Student Chapters, Ambassador Program, corporate campaigns and events.
WHO AND WHAT ARE IMPACTED?
Consumers
Exposure to harmful chemicals in clothing can be absorbed through the skin and even bio-accumulate in our bodies.
Environment
Hazardous wastewater from factories flows into rivers, streams, and other groundwater sources, which pollutes and contaminates community drinking water.
Local Communities
Communities around the manufacturing facilities and farms are impacted through exposure to polluted drinking water as well as when chemicals enter their food chain.
Garment Workers and Farmers
The people who make our clothing and grow our cotton often suffer the most as a result of daily exposure to harmful chemicals, pesticides and herbicides.
DID YOU KNOW?
WHAT YOU
CAN DO
People-power is trending. Use your voice to help us detox fashion!
SHARE OUR RESOURCES
Browse our video library or share one of our downloadable resources with friends and family.
TIPS FOR REDUCING EXPOSURE
Purchase from responsible brands.
See our “1-Pager” for recommended retailers to get started!
Look into brands with descriptions such as: "wrinkle-free," "stain resistant," and "waterproof," which use significantly more harmful chemicals. See which outdoor brands are the most toxic by visiting our Nontoxic Shopping Guide page.
Purchase clothing from the European Union (EU), California, Korea or China for their strict chemical standards and lengthy Restricted Substance List (RSL).
Wash new clothing before wearing to remove any remaining chemical residues. Replace dryer sheets with wool dryer balls.
Research the brand's sustainability practices. Check to see if a brand has a Manufacturing Restricted Substance List (MRSL) or a Restricted Substance List (RSL), ensuring that many harmful chemicals are not in the final product.
Purchase certified non-toxic apparel. The more well known certifications that exist for clean, nontoxic textiles are: "bluesign," "GOTS," "Cradle to Cradle" and "OEKO-TEX."
CONSUMER RESOURCES
We’re on a mission to move fashion forward.
Preview our free resources to use and share as education and advocacy tools.
deep dive: into your clothes
FASHION FWD
“1-PAGER”
WHY DETOX MATTERS
CHEMICALS IN CLOTHING
PHOTO GALLERY
Fashion isn’t always pretty. Click on an image to learn more.
FOLLOW US ON INSTAGRAM
@fashion_fwd